Field notes on homeowner acquisition economics, demand infrastructure, and compliance for enterprise home service operators.
The rule that was supposed to clean up lead buying was struck down in January 2025. TCPA class actions rose 112% anyway. What actually changed for the companies placing the calls.
Fourteen lead vendors, four marketplaces, three affiliates nobody can explain, and a blended cost per lead that averages numbers that aren't comparable. A 100-day sequence for fixing it.
Most lead vendor RFPs score the wrong things. A six-dimension framework for evaluating a demand partner at enterprise scale — and the three answers that should end the conversation.
Tell us which vertical and territory matter to you — we'll share what we're seeing.
Inside Lead Squad's three-stage demand engine: generation, qualification, and delivery.
Roofing, windows, HVAC, baths, flooring, and more — qualified for each vertical's buyer.
Delivery formats, qualification criteria, compliance posture, and how to become a partner.